ABOUT US
Meet the Founder
I am Shally Gambhir, the founder of NoorESandook. After years of putting my entrepreneurial dreams on hold, I finally took the leap in 2025.
The journey hasn't been simple—balancing product curation, photography, website development, and branding while managing my home responsibilities. Despite moments of doubt, I persevered.
My inspiration came from watching young entrepreneurs succeed on Shark Tank and finding a mentor through a serendipitous Instagram ad. With guidance and my Guruji's blessings, NoorESandook was born—not just as a business, but as proof that dreams have no expiration date.
I invite you to discover treasures that tell our unique stories through NoorESandook.
Our Brand Story
NoorESandook: Bringing Light to Your Treasures
In Indian homes, the "sandook" is more than a box—it's a keeper of precious memories. My personal connection to jewelry inspired this brand; each piece in my collection represents a milestone, a gift, or a personal reward.
From my sandook to yours, I see that jewelry transcends mere materials—each piece captures moments of joy, strength, and growth that I understand as a woman who treasures her own collection.
NoorESandook honors every woman who preserves her memories. I believe:
- Jewelry carries stories worth telling
- Women's journeys deserve celebration
- Our treasures reflect our identity and experiences
I'm not merely selling jewelry but sharing narratives. Each piece:
- Communicates without words
- Captures universal experiences
- Reflects everyday richness
- Transforms memories into wearable art
NoorESandook celebrates all women who treasure their special moments. I invite you to explore my collection as stories waiting to be worn.
Every piece tells a story. Every story shines.
Welcome to NoorESandook—where your treasures find their light.